Internet Television

Internet Television

Internet TV refers to short, episodic shows built around informative content, created to be viewed online. SpykerMedia applies this concept to the corporate world in order to boost sales.  Internet TV capitalizes on this principle:  People hate to be sold, but they love to be entertained.  When you create engaging content, you build instant rapport with your most desired customers.  Your business is subtly integrated into the content, or highlighted as the show’s sponsor.  After watching the show, viewers are invited to visit your website.  These visitors are primed to buy because 1) They’ve already demonstrated an interest in your content and 2) They trust you because they recognize your expertise.  Examples: Hubspot TV, a weekly show about “Marketing 2.O” which explains the latest marketing trends.  Viewers want to learn more about the show’s sponsor, and end up buying their great marketing products.  Bottom line:  The show drives sales.