“How-to” videos are wildly popular online. Position your Company as an industry leader by providing useful information, and consumers will automatically look to you when they’re ready to purchase. Example: A marketing firm might commission a series of videos about how to use Twitter or LinkedIn. The people who watch your how-to videos are already interested in your company’s area of expertise; from there you can lead them to discover your valuable related services and make a purchase. Distribute your videos across several Internet sites, where your ideal audience can be lead to your home site with just a click. This is Marketing 2.0, or “inbound marketing” – put out content that draws customers to you, rather than selling directly to them. It’s the perfect method for establishing customer trust – the first and necessary step in the buying process.
How-to Videos
