You spend a lot of money to bring visitors to your website, but what happens when they get there? Every website needs a conversion goal: you want people to call, email, download information or make a purchase. A Video on your homepage is one of the most effective ways to increase the rate at which you achieve that goal – converting clicks into customers.
People skim website text rather than read it. A recent study found the average visitor to a website reads only about 20% of the text on a page. But when people see a video, they almost always press the “play” button. Video quickly conveys your unique selling points and answers the question, Why buy from us?
