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TV and Internet blurs

Internet vs TV Viewing
Americans are now spending as many hours online as they do in front of their TV screens, according to a survey released by Forrester on Dec. 13. The average American now spends roughly 13 hours per week using the Internet and watching TV, based on Forrester’s survey of more than 30,000 customers.

It will be interesting to see how the web continues to flourish as a place for entertainment this coming year.

The Lines Blur
Another item of interest is how the lines between the Internet and television continue to blur.

Companies like Netflix, Hulu and Cinema Now are taking advantage of this movement… offering their online entertainment on more devices that connect to your television (Blu- Ray Players, Roku, Xbox 360, Sony Playstation), and many newer televisions are now coming with built-in Internet connections.

Google recently launched Google TV, a software browser for watching Internet video on your television. They have a partnered with Logitec, which sells a device (Revue) to access Google TV on your television and, as the ads suggest, watch all the Kevin Bacon movies ever made. Not all the content providers are cooperating, however – probably fearing that Google will take control, as it has with newspapers – and Google has, in fact, held up their latest update. Still, it is clear that the lines between television and Internet will continue to blur in 2011.

Opportunity for Businesses
What does all this mean for businesses looking to advertise their services?  It means  more opportunities online, where you have an audience that is easier to track, more specific demographic information, and better ROI. It means seeing your ads playing on larger screens, with new types of content. Look for a movement away from national and local television commercials and growth in online commercials, especially pre-roll and overlay ads within and around premium online video content.

The future is exciting!

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