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Short Form Video still rules

Short Form Content Still Rules

With the TV stations screening shows online and channels like Hulu finding success, watching long form content online is growing.  However, short form is still king.

Frank N. Magid Associates on behalf of video site Metacafe produced a study recently which showed consumers overwhelmingly said watching short professional videos online is just as entertaining as watching full-length TV shows on television, while more than one in four respondents also said short-form online videos are more entertaining than full-length TV shows.

While 18 to 34 demographic dominated online viewing, all age groups watched professional short form content. “The findings represent an important shift in behaviors and attitudes over last year,” said Mike Vorhaus, president of Magid Advisors. “The popularity of professionally produced short-form content by the majority of respondents further solidifies this entertainment genre.”

Here are key findings © 2010 Frank N. Magid 3 Associates, Inc.

  • 50% of Internet users now watch online video weekly or more …up from 43% in 2009
  • Youth is driving viewing – 85% of Males 18-24 watch online video weekly or more and 67% of the 18-34 demographic
  • Continued growth is expected in time spent watching online video with a net of 5%+ more viewing in the next 12 months
  • Short form rules online video consumption, holding eight of the top ten video
  • 76% of online video consumers watch professionally produced clips regularly

Here is full report: http://magid.com/metacafe.pdf

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