3. Foundation

3. Foundation

A video’s foundation consists of elements like the project outline, the script and the storyboards.  Different videos require different foundations:  a simple interview might require only an outline, a marketing video needs a script, and a commercial will likely need a script and a storyboard.

  • Outline: This is a written, step-by-step list of content.  For an interview, for example, the outline includes a list of questions to be asked by the interviewer.
  • Script: This is a detailed, written blueprint of your video.  It includes voiceover narration, actors’ dialogue or points to be made by interviewees as well as written descriptions of the accompanying visual elements.
  • Storyboard: This is a pictorial representation of the script.  It includes frames (hand-drawn or photo stills) side-by-side with the script to better illustrate the relationship between words and pictures.
  • Animated Boards: Storyboard frames are animated with voiceover and music to give you an extra visualization tool.  Animated boards allow us to more effectively analyze timing and dialogue, and are especially useful for animation videos.

These tools allow you to better visualize the end result, and tell us whether we’re on track for delivering what you’ve envisioned.  We won’t move forward in the production process until you’ve signed off on each of the elements.

Planning