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Getting on page one of Google

What are the odds of getting to the top page of Google search?

Nate Elliot, a writer for Forrester Research’s Interactive Marketing Professionals’ blog, released the results of a study they conducted about first page Google results. They surveyed the popularity of 40 keywords and the results were very interesting.

They found an average of 4.7 million text pages competing for these keywords, with an average of 9.4 text results displaying per page. This gives a text result odds of about 1 in 500,000 of showing on the first page of Google. No wonder it’s hard to get on page one without paying for Adwords!

Does having video increase the odds?

Next, Forrester looked at keyword searches with video results.

There was an average of 16,000 videos trying to appear on result pages, with each page displaying an average of 1.5 video results. That means the likelihood of a video-related keyword appearing on page one is 1 in 11,000.

If you do the math, you’ll see that a video stands a 50 times better chance of being displayed on the first page of Google. But those are still tough odds.

Now, the really interesting part: Forrester found that only 20 percent of marketers uploading videos are optimizing them for search engines. By optimizing your videos (for example, including keywords in the video’s filename and picking your title carefully), you will dramatically increase your odds of being found.

The conclusion: Use video – optimized for search – and you’ll have a far greater chance of getting on page one of Google.


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