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Eight steps to getting your video in search results

What is video SEO?

SEO stands for Search Engine Optimization, which Wikipedia defines as “the process of improving ranking in search engine results.”

Videos, just like website pages, get indexed and ranked by search engines. Google, as the owner of YouTube, makes it a point to place videos directly into search results. Video SEO, therefore, involves the processes of improving ranking for your videos so that they are more likely to show up on search results.

Benefits of video SEO

According to a recent survey from Forrester*, “videos stand a much better chance than your text pages of being shown on the first results page.” What’s more, studies show that people are more likely to press “play” on a video in search results than a text site, increasing even further your chances of being found.

Videos in Google Search

Videos in search results

What should you do?

A good place to start is by uploading your video to YouTube. You can’t, however, simply upload and hope people watch. Forty-eight hours of video are uploaded to YouTube every minute, resulting in nearly eight years of content uploaded every day. This means that if you don’t optimize and share your video, it won’t be found. http://www.youtube.com/t/press_statistics

Eight Steps to success

1. Make a good video

The video needs to be short and engaging in order to get a lot of views on YouTube.  That means less than two minutes, and getting to the point in the first ten seconds.

2. Pick a good title

The title of your video is critical. It needs to reflect the content of the video and include the keyword(s) you are after.

3. Description

This is your chance to describe the contents of the video. Be thorough and rich with your use of relevant keywords.

4. Tags

Use as many tags as possible but ensure they are actually describing your video.  Use general and specific keywords and use all of the 120 character limit YouTube allows.

5. Thumbnail

The thumbnail is a “mini-poster” for your video. People will decide to watch or not based on a good thumbnail.  YouTube generates three images, or thumbnails, from your video, but they will not always be the best. The best solution is to upload an image yourself.

6. Embed the video

Place the video on your website. Optimize the page it’s on by having the same title for the video as you do for the page, and visa-versa. Use the same keywords and description on the page around the video.

7. Submit a video sitemap

Once you have videos on your website, submit an XML Video sitemap to Google. This will tell Google’s search-bots where to find the videos on your site and what they are all about.

8. Share the video

Leverage your social networks. Embed and share videos on Facebook and LinkedIn. You should also post on your free Google Places profile.

Then track your success.

Good luck, and happy video marketing!

*Forrester Report http://blogs.forrester.com/interactive_marketing/2009/01/the-easiest-way.html

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