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Business Video Hosting

You’ve created your professional business video uploaded it to YouTube, but you also want to put it on other video sharing networks. You tried Blip.TV, and they pulled your content and erased your channel. You read the fine print and they say “no commercial content.” The same goes for Viddler, Revver, Hulu and many, many more. So what do you do?


Filming a business video


First, realize that people are not going online to be sold, they are going online to be entertained and educated. Most video sharing sites know this, and so don’t allow commercial video content. In fact, many sites give away entertaining content and sell ads to pay for that content.

As a business owner, you don’t want ads appearing with your business videos. This is especially true if the ad is promoting the competition. Well, the advertisers paying for those spots don’t want your videos competing with their paid ads, either.

So if you want to get your message out there, but you don’t want it mixed with other messages, what do you do?

The solution is twofold. As producers of content to promote your business, don’t sell; instead, educate and entertain. The “will it blend” series is a great example – funny videos in which cell phones, dolls and other items are blended in industrial-strength blenders.  The product strengths are featured, but it’s incidental to the humor, so people will watch and share. These videos got millions of views on YouTube.

The second solution is to use a paid service to host your video content. Brightcove is perhaps the most famous, but there are many service providers including Ooyala, Twistage, Wistia and Viddler that allow commercial content for a monthly fee.

These companies let you upload videos, create players for your websites, provide analytics, syndication tools and many other features. They charge a monthly or usage fee for their services. The benefit of using a company like this is that you get a professional player (unlike YouTube) that has better video encoding and will allow commercial content, which you can then place on any of your websites and track.  These players will keep people on your website rather than serving other unrelated videos after they play yours and let people click away from your site to YouTube.  You are also able to show up with these videos in Google search results and you are guaranteed not to have other companies advertising with your content.

To choose which company to act as your provider, take a look at VidCompare a resource that lists many of these service providers.

P.S. (Note that on YouTube, only their content partners have ads, so don’t worry about YouTube running an ad on your business video.)

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